Radio Advertising a Secret Weapon of Marketing
Statistics says that the regular persons spends over 4 hours listening to music daily mostly on the two major platforms, music streaming services or the radio.
A lot of people, possibly including yourself, think that advertising on the radio is just a laughable thing of the past but it is far from being obsolete as many might think. That’s why many companies tend to overlook this highly effective advertising strategy.
Some people have not noticed but they have, already encountered a form of radio advertising on the radio itself or the streaming platforms. Want to give radio ads a shot? Below are some information for you.
Find a Right Station
The first and probably most important step in radio advertising is advertising on the right radio station.
To successfully make this work, you will need to first have a firm grasp or deep insight as to what your target demographic is. You take into consideration their behavior, when their radio listening hours is, and the genre of music they are in to.
Start by airing your ad on various stations and see which ones give you the best response.
You Must Be Direct to the Point
You don’t have the luxury of making an impression and persuade the audience not to skip the station.
You need something to grab their attention and make it snappy you need to ask them some questions, tell them statistics that will shock them, or just give them a hook up front.Don’t let even just a fraction of a second of air time go to waste.
Give Them an Exclusive Offer
Bring up a radio exclusive promo code or you can advertise a very specific limited time offer or product available only on radio.
Work With a Professional
If you so wish to give your radio advertisement an even bigger impact, it’s highly advised that you hire a good professional media team.
Agencies will work by casting out a wide blanket and then funnel down and differentiate your markets as well as refining and tweaking your radio ads with regards to sales data plus the consumer feedback.
And, they can also give your ads higher production values, higher than what you would usually accomplish yourself and give you some insights as to what hits and misses on the radio.
They might be able to contact some famous singers, voiceover talents, or even celebrities to feature in your advertisement making it stand out among the rest even more.
Don’t You think It’s Time to Give Radio Ads a Shot?
We really hope that the information above has given you some good insight and somehow convinced you into trying radio advertising.
Just don’t forget to keep everything concise but precise and if possible, work with professionals.