What You Need to Know About Text Message Marketing.
Short messaging applications were mainly used for the sharing of text content between different clients before the development of online chatting applications. A large percentage of adults in the world’s own a mobile phone and this means that they are part of the audience whom you can send a text message to. If you are looking to use text messaging for marketing your brand, here is a guide on what you need to know.
If you are looking to employ text messaging as your marketing means, it Is recommended that you know your audience. It is very important that you inquire from your clientele if they would want to be part of your text message list and also share information on the content of the messages they should expect to get from you. Create prompts for your clients which allow them to accept or decline on being members of your text list in subscriptions and this will see you avoid any legal issues.
An essential aspect of message advertising is timing. You need to choose an appropriate time for sending the message during the day by avoiding sending it too early or too late in the evening or night. The most appropriate time to send the message is later in the morning as this will see your clients react to them. When it comes to timing you also need to keep in mind the frequency at which you send out messages to your message list. Avoid annoying your clients with frequent messages as this will see them block you or decline from replying to them. Sending a text at the frequency of a single text per week is the best timing strategy.
Make sure that the messages you send out to clients are clear and concise. It is recommended that you limit your message characters to a hundred and sixty characters. A long text breaks up into two or three texts which may not be delivered to clients and the high number of texts may see you incur extra costs to send them all. It is also recommended that you include a solid call to action such as the URL of your business or a phone number. Varied and trendy messages can come in handy as they will enable you to keep your audience interested.
Lastly, make sure that your audience can freely opt out of your message subscriptions whenever they want to leave. The law requires that you provide your clients with a way of subscribing out of your service. In order for you to ascertain that you are meeting set objectives with the text message marketing technique, it is recommended that you perform regular assessments of your results.